Keyword Research

Keywords are the foundation on which digital marketing campaigns are built. Everything from your website to your social media profiles should be centered around keywords. They should be specific and relevant to your industry. Identifying words and phrases that your ideal persona uses when searching for your business offering is crucial.

The keyword research process is highly important, often misunderstood, and sometimes complex.

Whether you specialize in P&C insurance, life insurance, health insurance or banking services, we will find the ideal group of keywords for your brand.

Whether you specialize in P&C, life insurance, health insurance or financial services, we will find the ideal group of keywords for your brand.

Search Engine Optimization (SEO)

If keyword research is the foundation, SEO is the cement that holds everything together. No matter how good your keyword research is, it means nothing if your web properties are not correctly optimized for the search engines.

Search engine optimization helps boost search rankings and gives your website more overall authority. But, more importantly, it helps ensure you get found by prospects.

Once we have identified the most important and valuable keywords for your business, our expert SEO professionals will ensure that you get found in the search engine results pages (SERPS) for those keywords. We follow both on page and off page SEO best practices to help improve your business rankings on Google, Bing, and Yahoo.

Want to see how we’re helping agents just like you achieve top search engine rankings? click here to see our most recent case studies.

Social Media Marketing (SMM)

Social media marketing has been around for many years. But, for the most part, the concept is alien to insurance and financial services agents. It is, however, an important piece of any marketing strategy.

Whether you are selling life insurance or financial services, you will find a highly engaged audience on social media.

With Agent Marketing System, you can leverage all the major social media channels to build a higher volume of quality traffic to your agency. We’ll help you harness the amazing marketing power of Facebook, Twitter, LinkedIn, Google Plus, and YouTube. Our services include the setting up, management, and promotion of your social media profiles.

We post relevant, compliant content, on a daily basis to our AMS clients’ social media accounts. Our team of experts understand the optimum time of the day, and the right days, to give your brand maximum exposure on social media.

Social Media Optimization (SMO)

Is your business’ social media profile correctly optimized? If not, you could be missing out on quality leads that can help you build your book of business. Every day hundreds of businesses set up profiles on social media platforms. The competition for prominence is fierce. That is why it is more important than ever to have a fully optimized social media profile.

Social media optimization ensures your business gets found when someone searches for services like yours on a particular social media platform.

Facebook, for example, now allows a very sophisticated level of targeting for its ever growing list of business profiles. They now have more than 40 million business profiles. Of which, more than 2 million business owners pay for additional exposure on Facebook. In fact, you can now target down to a 10-mile radius around your office using the Facebook ad interface.

Let us make sure that your social presence is making a positive impact in your community. We’ll expertly optimize your profile to give you the best chance of getting found by quality social media prospects. Stop missing out on leads and start leveraging the power of social today.

Business Listings Management (BLM)

Online business directories are an often neglected aspect of digital marketing. They do, however, play an important role in SEO, customer acquisition, and brand development. Google, for example, has altered their search algorithms to display business listings primarily when someone searches with local intent.

Regardless of your website’s search rankings, your business could be displayed on the first page of local searches. For that to happen, however, you need a properly managed directory listing.

For insurance and financial services agents operating at the local level, this is hugely important. The more prominence you have in a user’s search for local services, the more brand exposure, inquiries, and leads you will receive. We understand the significance of maintaining a solid, optimized directory listing and the impact it could have on your business.

That is why we offer a dedicated business listings management service, that includes careful research to identify the most suitable directories for your business; profile setup on top directories such as Yelp, YP.com and Google My Business; and ongoing management of all the listings.

Monthly Performance Reports (MPR)

Do you know exactly from where your website visitors are coming? Do you know which of your business offerings converted which customer? What about your social media profiles? Do you know which ones yield the most conversions?

The answers to these questions and more are what shape an effective marketing campaign.

With the proper data, we can monitor, adjust, and improve your conversion ratio.

The inbound marketing methodology allows us to track and change every aspect of a marketing campaign so that you always know what’s working.

We’ll send you detailed monthly reports on your campaign so that you can see its progress. Just part of our commitment to performance, transparency, and commitment to you.

Would you like to start receiving more qualified leads? Get in touch with us today to find out how.